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Traffic..Quality Traffic Or Content..A Very Sticky Question Indeed.

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Everybody seems to be doing all they can to generate traffic to their blog or websites,especially those involve in selling products,programs or money making opportunities.Surely there is no point starting a blog if you can't attract readers to it,unless you started it because you wanted to read it alone,or maybe just share it with the one you love.Most people start a blog because they have something to share,something to show,something to say or simply because they think they know what other people don't know.

Is Traffic THE Most Important Thing?

Some people do think so.I think it is important but it is just a factor besides a few other factors that I think will make a blog,or a website popular and successful.I saw a question in a forum today,asking why is it that her websites manage to attract traffic but still haven't made any sale.I look at the site and this is what I think of it.

  • The site title and tag is about awareness,but instead it have many ads,and is selling some health products.
  • The template and fonts doesn't look very interesting.
  • It took a very long time to load.
My Opinion.

I honestly think the reason for her failing to create any sales from the traffic she received is not because of the product is not worthed,but because of this.

  • The title and tags for her site makes people click on it,but when looking that it is actually about something else,people just leave.
  • The site doesn't look interesting and to make thing worse,you are greeted by a few ad banners when you reach the site,you have to scroll down a bit to see what the site is about.Most people don't like this.They want to know what your site or blog is about first.When they see ad banners like that,it will turn them off and they just leave.
  • The loading time is too long,people don't have time to wait for your blog or sites to load fully to finally know what your site or blog is about.They may wait for 30 - 60 seconds..still nothing..they just close it and look for other sites.
A Very Sticky Solution.

The best possible thing to get yourself out of this sticky situation is to turn your TRAFFIC into QUALITY TRAFFIC with your CONTENT!OK..actually not just content,but a few other factor.The question is how to make your blog,or sites..STICKIER..meaning it doesn't just attract readers,but make the readers stay,and for blogs or sites promoting products,make them buy your product.Here are some tips I would like to share to make your blog or site stickier.

  • Relevance - The content in your blog must be relevant with what it is about.Like the site I took as an example,the title and tag says it is about awareness,but the awareness part is 30% of the blog,30% is about health product relevant to the awareness she is promoting and 40% is advertisement.Don't misguide your readers,they won't like it.They won't stay or comeback.
  • Clarity - What your blog is about,or what product you are selling must be explain clearly to your readers.If they can't understand what your blog or site is about,they won't be convince by you.If you can't convince them,they surely won't stay and come back.
  • Memorable - Your blogs or site must be easily remembered by your readers,how to do this?Have a colorful template,catchy slogans or whatever that you can think of that will make you blog or site different,create your own logo.For me,I concentrate on quality content.If you can do this,they will stay a while and will surely come back.
  • Personality - What kind of personality do you have?You must be friendly to your readers,serious,funny,persuasive yet gentle..this will make readers feel more connected to you,and wanted to be friends with you.If they feel connected,they certainly will stay and come back.
  • Frequent Posting - Post regularly so your readers know they can always expect new posting from you.This will most certainly make them come back and stay to read your posts.
Traffic is important,but turning visits into regular stop is something different,and making them stay is much harder but not impossible.Setup a blog,drive traffic to it,make them come regularly through fresh,quality content and make them stay for as long as possible by making them feel comfortable and welcome by replying to their comments and mails,make them participate and be interactive..making them an important part of your blog.

 
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